Creating a viral video is the dream of many content creators and marketers. A viral video can dramatically increase your reach, build brand awareness, and even lead to significant business growth. But what makes a video go viral?
While there is no guaranteed formula, certain proven strategies can greatly improve your chances of creating content that captures attention and spreads rapidly. Whether you’re a beginner or have some experience, understanding these key points can help you boost your video’s reach effectively.
In this blog, we’ll cover practical tips for creating viral videos and how to maximise their impact.
Understand Your Audience and What They Want
One of the most important steps in creating viral videos is knowing your audience well. What kind of content do they enjoy? What problems do they want solved? What makes them laugh, think, or share?
Spend time researching your target viewers. Use social media, forums, and online communities to see what topics are trending and what types of videos get the most engagement. Tailoring your content to your audience’s preferences increases the likelihood that they will watch, like, comment, and share your videos.
A targeted approach to video production can help you convey your message effectively. If you’re based in Australia, working with professionals in video production Melbourne can also enhance the quality and appeal of your videos.
Tell a Compelling Story
Storytelling is a powerful tool in video marketing. People connect with stories more than just facts or promotional content. Whether it’s an emotional tale, a funny moment, or an inspiring journey, your video should tell a clear and engaging story.
Make sure your video has a strong beginning that hooks viewers within the first few seconds. Keep the middle interesting with valuable or entertaining content, and finish with a memorable ending that encourages viewers to take action or share the video.
Keep It Short and Engaging
Let’s face it, attention spans are short. Viral videos are often brief but packed with value. Aim to deliver your message quickly and keep your audience engaged from start to finish. Videos under two minutes tend to perform better, especially on social media platforms. If your content requires more time, try to break it into a series or use shorter clips to maintain interest.
Create High-Quality Videos with Professional Help
Video quality matters. Clear visuals, good lighting, and crisp sound can make a big difference in how viewers perceive your content. Poor production values can turn people away, even if the idea is great.
If you want to maximise your chances of creating viral videos, consider working with experts in video production. Professionals can help you plan, film, and edit your videos to look polished and engaging. This investment often pays off by making your content more shareable and credible.
Optimise Videos for Each Platform
Different social media platforms have different formats, audiences, and best practices. To boost your reach, tailor your videos for the platform where you plan to publish them.
For example, square videos work well on Instagram and Facebook, vertical videos suit TikTok and Instagram Stories, and longer horizontal videos are better for YouTube. Also, write clear titles, descriptions, and hashtags that help your video get discovered by the right people.
Use Emotional Appeal to Connect
Emotions drive people to share content. Videos that evoke feelings such as happiness, surprise, inspiration, or even anger are more likely to be shared widely. Think about how your video makes viewers feel and aim to create an emotional connection. This doesn’t mean every video has to be serious—humour and lightheartedness are powerful tools too.
Include a Clear Call to Action
To maximise the impact of your viral video, include a clear call to action (CTA). This could be asking viewers to share the video, comment with their thoughts, visit your website, or subscribe to your channel. A good CTA encourages engagement, which signals to social media algorithms that your video is popular, helping it reach even more people.
Promote Your Video Strategically
Creating a viral video doesn’t stop once you publish it. Strategic promotion is crucial to help your video gain traction.
Share your video across all your social media channels and ask your friends, family, and colleagues to share it too. Engage with viewers by responding to comments and encouraging discussion. Consider reaching out to influencers or relevant groups who might be interested in sharing your content. Paid advertising can also be effective for giving your video an initial boost, especially on platforms like Facebook and Instagram.
Be Consistent and Patient
Going viral often happens unexpectedly, and not every video will become a sensation. However, consistency is key. Keep creating quality content, learning from your experiences, and engaging with your audience. Over time, your channel or page will grow, increasing the chances that your videos will reach a wider audience and perhaps even go viral.
Creating viral videos is a mix of art, science, and a little bit of luck. By understanding your audience, telling great stories, keeping videos short and engaging, and using professional video production Melbourne services when possible, you can significantly increase your chances of success.
With these proven strategies, you’re well on your way to boosting your reach and unlocking the full potential of video marketing.
