Since 2023, widespread corporate conferences are coming back to fashion again. And a lot of people did miss socializing and networking with coworkers after the pandemic, besides the conference rooms and all the sharing of cards. Maybe some of us did not miss that part of the corporate conference world but we cannot deny that they can be phenomenal methods to connect with partners, clients, and vendors. Corporate video production for events can have a high ROI if you learn to make the most out of them.
Importance of video in achieving high ROI when holding your next event
One of the best ways to get the most out of the next time your company holds a corporate event or trade show is to use video production for the sake of marketing. And in this guide we will talk about the several types of videos you can make which will help you increase sales and boost your marketing results while engaging your partners, customers, and employees with your brand.
- Highlights video
This type of video is sometimes referred to as recaps and they are a fantastic way for event hosts and sponsors to showcase how exciting the event is. This type of video requires a lot of creative video editing and also the use of the right kind of music, by the help of which, you can create a video for your event which showcases the best parts in the best way possible. This will also remind the people who attended your event of the fun and excitement that they experienced, and it is also a great tool to market and sell the next event.
- Presentation recordings
This aspect is probably one of the most obvious things that we have to mention on this list, and it will capture the time and amount of effort that the speakers of your event put in their presentation, and the industry experience that is showcased in the necessary discussions.
These presentations are important and can enhance the experience of all the guests in the audience, but you should take advantage of the opportunity and capture some key points and fantastic material on video so that you have something you can show to your customers and prospects later.
- Testimonial videos
Events are a golden opportunity because it is not often that all your top partners, clients, and thought leaders are all present in a single space. So you should try to use your network and the space you have acquired to create a fantastic clip of customer and partner testimonials.
We recommend that you look for a meeting space that is inside the center of the event itself and designate it as your studio for as long as the conference lasts. It will give you the chance to set up your lights, mics, and also cameras which will just help cycle people through as much as they can for their schedules.
- Live event video production
Livestreaming has been a popular form of media since COVID started and even now when things are back to how they were, putting your event on the internet is the best way to open doors for a wider audience and reach even more attendees to catch your event. This aspect also opens the doors to an increase in revenue as you can easily charge viewers for instant access to sell to more people than the ones who could actually attend in person.
Another great thing about live streaming is that everything is pre-mixed for consumption, so if you are trying to cut clips, you will have to put in minimal editing, and customers, too will have some benefit putting recorded clips of your live stream online and making you go viral.
These are only just a few ways you can make content to achieve a lot of success in this world, doing corporate video production for events. There are honestly an endless number of content strategies such as product demonstrations, employee communicative events, award ceremonies, and much more. These opportunities should not be kept in the shadows and instead should be shown to the world because it is always beneficial in ways we may not initially realize.
