New York City is one of the busiest, high-traffic cities in the United States; therefore, it is well-known as the ‘city that never sleeps.’ One can already comprehend the value of Billboard Advertising, as New York City- Times Square, the highways between the boroughs, roadside restaurants, and other attractions, is a billboard advertisement that’s sure to reach vast and varied audiences, including potential customers, tourists and commuters.
The Impact of Billboard Advertising
Billboard advert is one of the most publicly seen out of home marketing, and, to the competing brand’s disadvantage, can not be electronically skipped or blocked. People on-the-go in New York City are targeted to receive the advert; they can not ignore it, and, with the advert crafted appropriately, it will convey a powerful and immediate marketing message.
Additionally, it provides potential customers with greater brand recognition and overall conference with the brand due to repeated exposure, as a well-placed and designed advertisement will capture the target audience’s attention. Lastly, in busy areas of the city, billboards amplify the advertisement by increasing the volume of audience reach, in which they will not only be able to view it, but they’ll also be more inclined to read the message on the billboard due to its significance.
Types of Billboard Advertisements In New York
New York City is known for their magnificent billboards. There are 3 types of billboards:
Traditional Billboards
Traditional billboards are the oldest form of advertising and are still very valuable today. Traditional billboards are located on highways and are very beneficial because travelers can quickly see large images and strong advertising messages. Traditional billboards are very popular on the FDR Drive, West Side Highway, and Manhattan bridges.
Digital Billboards
Digital billboards can show more advertising videos than traditional billboards and can show animations. Digital billboards can change out the vacationing advertisements and can update the videos in real time. Digital billboards are popular in Times Square and can show vacationing billboards to the millions of tourists who visit Times square and New York City.
Transit Billboards
Transit billboards are advertisements on buses, subway stops, subway trains, and even train stations. Transit billboards are very effective because of the mobility of the public transportation system in New York City. Transit billboards are great for branding and ads for a New York City based business.
3D and Spectacular Billboards:
There are some campaigns that stealthily go to the next level and incorporate three-dimensional and/or oversized provisions. These spectacles are memorable and very appropriate for distinct product launches or campaigns, especially for NYC.
Benefits of Billboard Advertising in NYC
Unmatched Exposure: NYC is the most popular and most visited city in the globe. Hence, an NYC billboard that is posted is guaranteed sight to citizens and tourists of the city.
High Exposure: Daily sighting of an advertisement creates brand acquisition. People and vehicles pass the same place continuously for a long time. Hence, billboard advertising is optimal for brand recall and recognition.
Strategic Placement: Billboard advertising is the only advertising medium that enables the advertisement to be placed near business hubs, shopping malls, schools, or places of interest. This ensures that the audience is targeted effectively.
24/7 Operations: Unlike other media advertising that stops broadcasting after a certain time of the day, billboards are available to be seen every hour of every day without pausing for a moment.
Collaboration with Digital Marketing: Having an offline NYC billboard can serve to enhance local campaigns, providing a multi-channel strategy that integrates to recognition.
Designing Great Billboard Ads
The best billboard advertising is simple and effective. Here are ways to make the most out of the billboard space in New York City:
Be Concise: Drivers and pedestrians are only able to look at the billboard for a couple seconds. Therefore, have a clear message that is easy to read.
Be Vivid: The New York City skyline is busy, so to make your billboard more eye-catching, consider using an image with a lot of contrast, a bright color, and a large font.
Use a Call to Action: since messages need to be clear and easy to read, also include a call to action, like visiting a site or using a phone number, to showcase immediate engagement.
Be Strategic: When considering the design of a billboard in New York City, also think about the location. Ideally, the location should be a busy area with a lot of pedestrians or cars to maximize the advertising impact.
Use Digital Boards: When advertising there is the option of using a digital billboard, there is the option to use an animated message, and it is possible to have messages that are constantly changed, giving brands a wider array of advertising options.
The Price of Advertising on Billboards in New York
For many New York businesses, putting up a billboard sign is a huge expense, but most see a decent return on investment. There are a range of different variables that go into how much a billboard in New York is, such as region, size, and how long you want to display the sign. Digital billboard screens in Times Square are some of the most expensive billboard advertising locations, but they also are the most visible to the public. Small, static billboards in outer boroughs and along highways are much cheaper, but are still a good option if you want to reach a specific demographic.
The Benefits of Billboards Advertising in NYC
The combination of high population density, an influx of tourists, and the heavy flow of commuters in and out of the city is what makes New York a good advertising opportunity. Every billboard in Times Square, on busy highways, and near heavy traffic transit points are guaranteed to receive thousands, if not millions, of daily traffic impressions. In addition to that, New York has a very diverse population which helps a brand reach many different people all at once, which improves the advertising campaigns efficiency.
How to Incorporate Billboard Advertising into Marketing Strategies
The best way to utilize a billboard is to pair it with other advertising methods, as using it on high traffic roads has the highest impact. For example:
Put up social media ads to promote the campaign paired with NYC billboards.
For street transit advertising campaigns, create a social media campaign to promote the ads.
Weel digital billboards temporally to promote an event and pair smaller ads with other methods to create a merged advertising campaign.
When all other media channels work in synergy WITH ADVERTISING ON BILLBOARDS, the brands are able to optimize their reach, retention, and performance.
Conclusion
New York is one of the busiest cities in the world; thus, its billboard advertising is not only meant for marketing, but it is also to reach out to the largest and most heterogeneous audiences. With the billboards in New York, and the variety of options available – From traditional, static, and digital – New York billboards help brands get noticed in a tight spot. Increase awareness, bring in new customers, and market new products; NYC billboards can provide great advertising in a multitude of areas.
If advertisers want to gain a foothold in the USA market, the billboards in New York offer the greatest creative advertising options and visibility. When done right, advertising on New York billboards can leave a lasting impression on millions of people.
